blackweek campaign
UI / UX / Marketing
As the lead designer of the inaugural BlackWeek marketing campaign at HolidayCheck, I managed every aspect of the project, starting from creating the brand to smoothly integrating it into the product interface. My responsibility also included coordinating and aligning the activities of various teams, including e-commerce and CRM, to guarantee a successful implementation of the campaign. With my efforts, I could drive customer engagement and improve conversions.
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